Coach asked us to create a digital campaign that cut through the noise of the holiday shopping season while easing the tension that comes with gifting.
We reframed holiday gifting as a shared experience rather than a high‑pressure transaction. The work celebrates the moments that make the season meaningful: friends coming together, gifts exchanged, laughter filling the space between. Across a flexible, chapter‑based system, the work balances warmth and optimism with clear, shoppable moments, moving seamlessly from inspiration to urgency as the season unfolds.
The idea: Gathering & Gifting with Confidence
Holiday isn’t just about the gift, it’s about how it feels to give it. Coach empowers shoppers with confidence in their choices, their taste, and the moments they show up for. With iconic styles and clear gifting guidance, Coach makes the season feel effortless, joyful, and worth celebrating.
An elevated holiday system
We developed a bold and elevated graphic system that enabled that campaign to communicate everything from brand story to promotional messaging throughout the season.
Who made it
Suzy
Creative Director
Nathalie
Copy Director
Pilar
Designer
Juliet
Program Director
Joyce
Designer