Cprime partnered with Shophouse to develop a new brand that expresses its shift to an AI‑native business model. As the company evolved from cloud‑based consulting to AI‑first consulting, it needed a brand that could position Cprime as a technology leader and clearly signal the fundamental change in their business model.
We created an intelligent brand that deliberately breaks from consulting industry conventions. It presents an optimistic vision of a future transformed by AI, while clearly articulating the tangible value of partnering with Cprime for AI‑driven transformation.
A prismatic brand system
We harnessed the prism as a metaphor for the power and promise of AI transformation, bringing clarity and focus to complex systems. The brand system was inspired by this idea at every level, from the prism point in the logo to the prismatic color palette. Together, these elements form a distinctive brand system that works hard to create something truly new in the business consulting world.
A comprehensive set of brand guidelines crafted for the age of AI.
A bold & bright voice for the future of business transformation
Shophouse developed a unique voice for Cprime that balances a passionate belief in the radical promise of AI transformation with a human touch and our pioneering spirit with a grounded realism.
A new site powered with intuitive intelligence
Shophouse developed an intelligent site that understands a visitor’s interests and tunes the content to be most relevant for their industry and role within their company.
The experience goes beyond surfacing relevant content and recommending content. It actually reconfigures and in some cases rewrites the content to maximize the value for the site visitor.
Who made it
Phil
Creative Director
Cameron
Creative Director
Jen
Project Manager
Susi
UX Lead
Marie
Designer
Joyce
Designer
Juliet
Program Director
Noah
Content Strategy
Bill
Copywriter