SK‑II launched a suite of new products in their Genoptics brightening product line and partnered with Shophouse to create a strong new visual world & story to communicate the powerful benefits and differentiate from competitors in the category.
We created an infinitely bright world to showcase the core product benefits: Genoptics products, Powered by PITERA™, helps reduce the appearance of dark spots, refines texture, boosts hydration, and enhances the skin's ability to reflect light, for a clearer, brighter look.
The idea:
Infinite Brightness
Infinite Brightness is a celebration of light that begins within. Powered by PITERA™, this brightening skincare line works at a cellular level, creating a naturally bright aura from the inside out.
Inspired by the products iridescent packaging and the idea of light in motion, the campaign imagines her bright & optimistic personality and skin as an infinite source of energy.
Infinite Retail
We designed and developed a multi‑dimentional retail fixture that brought the concept of infinite brightness to life with an elegant display of prismatic glass and mirrors
Who made it
Vicky
Creative Director
Emil
Creative Director
Lili
Industrial Designer
Cat
Copywriter
Kate
Executive Producer
Lewis
Designer