Kate Spade engaged Shophouse to create a compelling Online shopping experience that unlocked the full potential of their new brand positioning and elevated the product experience for their new Gen Z target audience.
We created an immersive new shopping journey for the shopper that invited shoppers to connect with the brand, the products and each other in fresh new ways that make deciding on the perfect bag and purchasing easier than ever before.
Intuitive social‑first shopping with a splash of joy
We developed an e‑commerce experience that leverages intuitive, social‑media‑inspired conventions that feel instantly familiar to our audience.
Community‑generated content is woven throughout the shopping journey to tell product and brand stories, helping validate style and quality at every step.
Kate Spade’s distinctive voice and playful style permeate the site, appearing in moments of surprise that spark delight as customers shop.
Who made it
Tadeu
Creative Director
Nathalie
Copy Director
Lewis
Designer
Pontus
UX Director
Will
Project Director
Joyce
Designer