Shoppers are far more likely to make a purchase after experiencing SK‑II’s AI‑powered Magic Scan skin analysis. To drive appointments at the SK‑II beauty counter, SK‑II partnered with Shophouse to create compelling digital content that invited shoppers to get their skin scanned.
Shophouse developed a benefits‑first story designed to motivate consumers to try Magic Scan, deployed across SK‑II’s e‑commerce and social channels. We also streamlined the user experience and refreshed the Magic Scan design language to deliver a more immersive, intuitive experience for every shopper.
An inspired world balancing tech innovation and skin benefits
We developed a suite of assets that highlight advanced skin‑scanning technology, building confidence that each scan is grounded in real data, without getting lost in technical minutiae. The technology is always in service of helping consumers gain meaningful insights into their skin and the benefits that come with deeper understanding.
Who made it
Andy
Creative Director
Tania
Designer
Tegan
Project Manager
Cat
Copywriter
Matt
Motion Designer
Loana
Producer