SK‑II wanted to revitalize their retail spaces around the world to elevate the brand story, and to create breakthrough immersive product experiences to connect with shoppers in new ways.
Shophouse brought to life a series of retail experiences that immersed shoppers in the brand and product stories like they never had. It is all built on an innovative modular design system that enables SK‑II to create bespoke experiences without having to start from scratch.
Launching a New Anti‑aging Cream With The House of Plump
To help drive awareness and trial of SK‑II’s new SkinPower anti‑aging cream, we created a retail space that fully embodied the product benefit of plumping skin. From outside to in, the entire space was plumped and invited shoppers to feel the plumpness, play and try the product.
Inspiring SK‑II’s customers with what’s next at TFWA
Each year SK‑II showcases their upcoming products and campaigns to their most important retail partners at the TFWA event in Singapore. Shophouse developed an engaging brand experience to excite them about what’s next.
A flexible & modular architectural infrastructure
The underlying design system flexes so the story and experience works in a myriad of sizes and locations. The space can be reimagined each season to keep the consumer experience fresh with minimal cost to the brand.
The Changi Garden: A multi‑sensorial travel retail experience
SK‑II asked Shophouse to launch a new anti‑aging product in Singapore’s Changi Airport aimed at the Chinese traveler. The concept was the Garden of Ever‑Blooming Youth. Visitors took a multi‑sensorial stroll through a garden, learning about the benefits and trying the product.
Who made it
Vicky
Creative Director
Emil
Creative Director
Lili
Industrial Designer
Cat
Copywriter
Kate
Executive Producer
Lewis
Designer